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Our Services

Strategy & Planning

Marketing strategy & roadmap: audience segmentation, positioning, channel mix.
Market & competitor research — buyer personas, gaps, opportunity scoring.
Marketing audits — SEO/site, paid media, social, content audits.
Media planning & budget allocation — channel budgets and pacing.

1. Strategy & Planning

48%

lift in overall conversions

surge in organic search visits

Strategy & Planning

Marketing strategy & roadmap: audience segmentation, positioning, channel mix.
Market & competitor research — buyer personas, gaps, opportunity scoring.
Marketing audits — SEO/site, paid media, social, content audits.
Media planning & budget allocation — channel budgets and pacing. (Deliverable: media plan)

SEO, SEM

Brand & Creative

Brand identity — naming, logos, visual system, brand guidelines.
Creative campaigns — concepting, storyboards, campaign assets.
Copywriting & messaging — headlines, landing pages, ad copy, tone of voice.
Video production & motion — short ads, explainers, social cutdowns.

Content & Organic Growth

Content strategy & editorial calendar — topic clusters, pillar pages.
SEO — technical, on-page, off-page — site fixes, keyword content, link building.
Blogging & long-form content — research, writing, optimization.
Influencer & community marketing — programs, creator collaborations, community management.
Public relations & thought leadership — press outreach, bylines, HARO.

AI Automation

Paid Media & Performance Marketing

Search ads (Google/Bing) — keyword strategy, ad copy, optimization.
Social ads (Meta, X, LinkedIn, TikTok, Pinterest) — creative + targeting + optimization.
Programmatic & display — retargeting, prospecting, DSP setups.
Shopping & marketplace ads — product feed, campaigns (Amazon, Google Shopping).
Ad creative production & testing — variants, A/B testing, dynamic ads.
Performance optimizations — ROAS/CAC analysis, bid strategies

Product Marketing

Product, Tech & Data

Websites & landing pages — build, redesign, headless or CMS implementation.
Analytics & attribution — GA4, server-side tagging, funnels, attribution models.
Tag management & tracking — GTM, events, conversion pixels.
Data engineering & CDP setup — unify customer data, audiences.
Site performance & security — speed optimization, CDN, HTTPS, backups.
Integrations & APIs — CRM, e-commerce, payment and marketing tools.

ABM

Retention, CRM & Growth Automation

Email marketing & automation — welcome flows, newsletters, re-engagement.
SMS & push campaigns — promotions, transactional messages.
Marketing automation & drip flows — lead nurturing, scoring, workflows.
Loyalty & referral program design — incentives, tracking.
Conversion rate optimization (CRO) — experiments, heatmaps, form improvements.

Digital Storytelling

Brand & Creative

Brand identity — naming, logos, visual system, brand guidelines.
Creative campaigns — concepting, storyboards, campaign assets.
Copywriting & messaging — headlines, landing pages, ad copy, tone of voice.
Video production & motion — short ads, explainers, social cutdowns.

Content & Organic Growth

Content strategy & editorial calendar — topic clusters, pillar pages.
SEO — technical, on-page, off-page — site fixes, keyword content, link building.
Blogging & long-form content — research, writing, optimization.
Influencer & community marketing — programs, creator collaborations, community management.
Public relations & thought leadership — press outreach, bylines, HARO.

3. Content and organic growth

4. Paid Media & Performance Marketing

Paid Media & Performance Marketing

Search ads (Google/Bing) — keyword strategy, ad copy, optimization.
Social ads (Meta, X, LinkedIn, TikTok, Pinterest) — creative + targeting + optimization.
Programmatic & display — retargeting, prospecting, DSP setups.
Shopping & marketplace ads — product feed, campaigns (Amazon, Google Shopping).
Ad creative production & testing — variants, A/B testing, dynamic ads.
Performance optimizations — ROAS/CAC analysis, bid strategies

Retention, CRM & Growth Automation

Email marketing & automation — welcome flows, newsletters, re-engagement.
SMS & push campaigns — promotions, transactional messages.
Marketing automation & drip flows — lead nurturing, scoring, workflows.
Loyalty & referral program design — incentives, tracking.
Conversion rate optimization (CRO) — experiments, heatmaps, form improvements.

5. Retention, CRM & Growth Automation

6. Product, Tech & Data

Product, Tech & Data

Websites & landing pages — build, redesign, headless or CMS implementation.
Analytics & attribution — GA4, server-side tagging, funnels, attribution models.
Tag management & tracking — GTM, events, conversion pixels.
Data engineering & CDP setup — unify customer data, audiences.
Site performance & security — speed optimization, CDN, HTTPS, backups.
Integrations & APIs — CRM, e-commerce, payment and marketing tools.

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